Top Corporate Advisers - Public Relations
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CLIENTS' PROFITABILITY REMAINS A PROBLEM

Unlike last quarter the first table, which places financial PR advisers according to their numbers of stock market clients, shows little change. The first six places are the same as they were in February; Buchanan Communications at the top and Financial Dynamics at number two both show a significant lead over the rest of the field, although Buchanan is slightly down in client numbers at 117 (123 last time) while Financial Dynamics has gained a client and now has 116. Weber / Shandwick Square Mile coming in at number three is quite a way behind with 89 clients, a fall from 103 in February. Lansons Communications, just pipped by Citigate Dewe Rogerson into seventh place last quarter, now achieves a tie with that firm in sixth place, with 61 clients apiece. Binns & Co Public Relations Ltd has dropped back two places from eighth to tie in tenth place with Tavistock, each with 38 clients.

'Size' table number two places the firms according to the aggregate pre-tax profits of their clients, and again, the rankings are not greatly dissimilar but the actual figures in the first five show a marked decline. Brunswick remains in the lead, but with a figure of £9,187.2m as against £10,015.3m in February; Financial Dynamics is still second, with a figure of £6,767.6m (£7,507.3m last quarter). The last three firms, College Hill Associates, Citigate Dewe Rogerson and Tavistock Communications Ltd, all have negative figures though of markedly different sizes: -£41.9m, -£567.1m and -£13,129.1m respectively.


The first 'growth' table is concerned with the average increase in client's pre-tax profits. Lansons retains its lead and is again, as in February, the only one with a positive figure although this has slumped from 5.8% last quarter to 1.8% this time. The rest of the league, sadly, can only show negative figures, ranging down from Weber Shandwick / Square Mile in second place with -5.5% to Bankside Consultants Ltd, number eleven, at -31.5%. Citigate Dewe Rogerson has risen from its previous spot at number eleven to number eight; Brunswick has fallen two places from eighth to tenth.

Figurative red ink disfigures the majority of the last table, the second 'growth' list, although there has been a little more movement here in the rankings. Buchanan Communications has climbed from seventh place last time in the list which is based on average increases in clients' earnings per share, to pole position with a figure turned from red (-6.2%) to black (2.3%). Lansons has dropped back from the lead last time to second this quarter, also with a positive figure, but this time of only 1.2% compared with 5.0% previously. Financial Dynamics has gone up from eighth to fifth place, while Tavistock Communications is down from fifth to ninth. Negative figures range from Hudson Sandler's clients at -1.6% to those of Bankside Consultants Ltd at -17.8%.


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