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CLIENTS' PROFIT CONTINUES TO FALL

There are several notable changes this quarter in our first table, which ranks financial PR advisers by the number of their fully listed AIM and USM clients. Buchanan Communications, with 123 clients, takes the lead, rising from fifth place last time round - although currently with one fewer client than it had three months ago. Financial Dynamics is runner-up again, with 115 clients, and Weber Shandwick/Square Mile (103) is again in the number three slot. Hudson Sandler, however, continues its bumpy progress - last quarter up from ninth to fourth place, this time round it has slumped back to tenth, ahead of Tavistock Communications which comes in at number eleven with 41 clients.

'Size' table number two shows firms according to clients' pre-tax profits, and here there are fewer surprises. The first four places are unchanged, being occupied by Brunswick (whose clients aggregated £10015.3m profit), Financial Dynamics, Weber Shandwick/Square Mile and Hudson Sandler respectively. The rest of the table shows a few minor changes, with Binns & Co., down from seventh to ninth, the only firm to change by more than one place. As in the last quarter, only the clients of Citigate Dewe Rogerson and Tavistock Communications, who retain their previous quarter's positions of tenth and eleventh in the table, report negative figures, although overall pre-tax profits are, unsurprisingly, falling.

The third table positions the firms by the average increase in their clients' profits. The top spot is once again held by Lansons Communications, and this quarter its figure of 5.% is again the only positive one in the list, although sharply down from 13.1% last time round. Hudson Sandler has climbed from fifth to second place, swapping positions with Binns and Co., second last quarter but fifth this time. The number three position goes to Weber Shandwick/Square Mile, up one place from fourth last quarter. Tavistock Communications has fallen from third to sixth place, and the rest of the table shows a general shuffle round of one or two places, with Citigate Dewe Rogerson continuing to occupy the number eleven spot - its clients showing -41.0% change in pre-tax profits, an improvement on last quarter's figure of -49.7%.

The final table shows firms with the fastest growing earnings. Lansons Communications is once again the clear 'winner' here, as it was in October 2002, with an average increase in its clients' earnings per share of 5% (down from 9.2% last time). Some way behind, and unchanged in second place comes Binns & Co., with a figure of 0.7%. Weber Shandwick/Square Mile is up one place at number three, while Hudson Sandler has also jumped one place to come in at number four. Apart from the first two placings the table exhibits the now familiar and disappointing scenario of all the figures being negative, and indeed almost all these are lower than last quarter's.


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