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BUCHANAN MOVES INTO THE LEAD

Rankings in the first table, listing public relations firms by numbers of stock market clients, are overall quite comparable this quarter to last, although there has been a shuffle round at the top. Number two last quarter, Buchanan Communications, has moved up to number one as predicted last time round, with 124 listed clients, ahead of Financial Dynamics (116) and Weber Shandwick/Square Mile (105), which have moved into second and third places respectively from their previous positions as third and first. Only the first three can boast a client list in three figures. Brunswick stays in slot number four. Tavistock Communications, which did not figure in last quarter's published tables, comes in eleventh place.

PR firms with clients making the most profit are shown in the second table. Here Brunswick has held onto its lead, its clients showing a hefty £10,806.6 million in pre tax profits. Second again is Financial Dynamics, with £7,334.2 million. Third, fourth, fifth and sixth places are unchanged from last quarter, and there are only slight moves in the rest of the table. Tavistock appears again at number eleven.

Tavistock, however, has taken the fifth place in the first of the two 'growth' tables, which ranks the firms according to fastest growing clients. Top spot in this table is again held by Lansons Communications as it was last quarter; Binns & Co Public Relations is similarly unchanged in second place. Weber Shandwick/Square Mile has climbed two places to come in at number three, while Hudson Sandler has fallen back from three to four. The rest of the chart shows only slight shifts in position, but it is noticeable that only first-placed Lansons can demonstrate a client list with a positive growth figure.

The same almost universal picture of gloom is revealed by the fourth chart showing firms with clients with the fastest increasing earnings, calculated by the average increase in earnings per share. Lansons, at number one for the second quarter running, shows clients with an average 9.2% rise ­ all the other figures are negative. Binns & Co. retains its second place, Tavistock Communications comes in at number three (unplaced last time), while Weber Shandwick/Square Mile makes the biggest jump from eighth place last time to number four this quarter. Buchanan Communications fell sharply from fourth to seventh place and Bankside Consultants dropped three places from five to eight


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